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The Fox Effect: Murdoch’s patronage of deniers and his war on science

murdoch

Via Skeptical Science:

A new study published in the journal Public Understanding of Science (PDF available here) surveyed a nationally representative sample of over 1,000 Americans in 2008 and 2011 about their media consumption and beliefs about climate change.

The results suggest that conservative media consumption (specifically Fox News and Rush Limbaugh) decreases viewer trust in scientists, which in turn decreases belief that global warming is happening. In contrast, consumption of non-conservative media (specifically ABCCBSNBCMSNBCCNNNPR, The New York Times, and The Washington Post) increases consumer trust in scientists, and in turn belief that global warming is happening.

The study is here:

There is a growing divide in how conservatives and liberals in the USA understand the issue of global warming. Prior research suggests that the American public’s reliance on partisan media contributes to this gap. However, researchers have yet to identify intervening variables to explain the relationship between media use and public opinion about global warming. Several studies have shown that trust in scientists is an important heuristic many people use when reporting their opinions on science-related topics. Using within-subject panel data from a nationally representative sample of Americans, this study finds that trust in scientists mediates the effect of news media use on perceptions of global warming. Results demonstrate that conservative media use decreases trust in scientists which, in turn, decreases certainty that global warming is happening. By contrast, use of non-conservative media increases trust in scientists, which, in turn, increases certainty that global warming is happening.

The “War on Science” has been running for decades, and it is time to call to account Rupert Murdoch.

It is now clear the climate sceptics would have remained far more marginal had it not been for Murdoch’s patronage.

As I wrote earlier this year:

Rupert Murdoch’s News Limited, which controls 70% of the Australian print media, are without doubt doing the Australian public a great disservice with their constant stream of climate disinformation.

It is not enough for News Limited to shape the narrative as “believers versus sceptics”, thus creating a sense of false balance. They take it a step further by willfully distorting the public’s perception about the causes of climate change while simultaneously undermining their trust in the scientific community.

And:

Why is it that Fox News, The AustralianThe Wall Street Journal and all other organs of the Murdoch empire are unanimous in their contempt for the science? Consider this…

The climate debate, from Murdoch’s perspective, is as much about forestalling action as it is about Rupert Murdoch.

It is about Murdoch’s king making and opinion making abilities. It’s about his power. It is about how much he has, and how effectively he can wield it.

It is about how media power shapes the conversations we have in political debates, around the proverbial water cooler and over the BBQ on a Sunday afternoon.

How much does it say about the power of Murdoch and News Limited (which fervently believes it can shape the tone of all political conversation within our nation) that it can no longer control the debate or public perception on climate?

What does it mean when public opinion slips from the control of the opinion makers?

Lose the ability to shape the debate, and you lose the kingdom.

All empires are fictions and all power is perceived.

This is especially the case today with the internet reshaping the media, rendering the traditional gatekeepers less relevant than they once were.

A king-maker who has built his empire on public perception, mass entertainment and sports broadcasting understands this intuitively.

From the Tampa Affair, the denial of the Stolen Generations and the climate debate, Murdoch has sought to shape our nation and values for decades.

Does it come as a surprise that public respect for the media in Australia is at all-time low? This is not a coincidence, nor some chance correlation.

News Limited’s reporting on climate change is at odds with people’s everyday experiences of a changing planet. Should you believe Andrew Bolt or the evidence of your home burning to the ground over Australia’s “Angry Summer”?

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