As you may have noticed the pace and number of posts has slowed somewhat. There are good reasons for this, primarily work commitments and my own fatigue.
In retrospect I needed a short sabbatical. Producing regular content for a blog is hard work, especially if it is done outside of work and in the late evening or very early morning.
During this fallow period I have been spending a great deal of time thinking about the future direction of this blog – or at least my writing efforts. I’m not shutting down WtD or giving up blogging. Nothing that dramatic!
However, I’ have become frustrated with the narrow constraints the name “Watching the Deniers” can impose on my writing, the themes of this blog and the topics I wish to cover (cue claims I’m giving into pressure to give up the apt description of climate sceptics as “deniers” or some such nonsense).
I’m not shy in saying I want to broaden my audience: a writer writes to be read.
So one possible strategy that may help me reach a broader reader base is a new name and redesigned blog/website. But as we all know re-branding efforts are always tricky – just ask Coca-Cola. “New Coke” anyone?
Given blogging is a collaborative process between blogger and audience, I’m asking for your thoughts.
Potential names I’m kicking around in my head include:
- Climate versus Politics
- [The] Political Climate
- [The] Climate Political
- Upon This Earth/Face of the Earth (yes I’m drawing upon images and phrases found in the King James version of Genesis)
The topics I want to focus are broad but reflect my general interests: climate science and science generally; the politics of climate change and environmental issues; the media’s role in reporting climate and environment; the issues; the public’s perceptions of said issues; history and philosophy of science; conspiracy culture and extremist politics and their intersection with the climate change and environmental debate.
I’m still not convinced I’ll change the WtD “brand”, but I feel the need to freshen up this blog and my writing.
Mike @ WtD