Brumby’s is a national chain of bakeries in Australia who may have just gotten themselves into a wee bit of trouble.
Seems they hoped to blame the carbon tax, actually price on carbon, for otherwise normal price increases:
In the memo, Brumby’s managing director Deane Priest says there are some simple things franchisees can do to find extra sales.
“We are doing an RRP (recommended retail price) review at present which is projected to be in line with CPI (Consumer Price Index), but take the opportunity to make some moves in June and July,” Mr Priest wrote in the June edition of Backmix – an internal publication.
“Let the carbon tax take the blame, after all your costs will be going up due to it.”
The ACCC has set up a hotline for those concerned they are being exploited by retailers.
Ah, the coming months will be fun… claims, counter claims and investigations by the ACCC while Tony Abbott and the LNP claiming every sneeze is due to that “great big new tax” on everthing.
The Twitterverse is now baying for blood and demanding a boycott. Your call reader if you wish to do so.
Well done Australia for handling this debate and major reform with such grace, intelligence and concern for the future!