I’ve worked with technology for several years now, specifically web-based web technology and I know that for most people, the only true marker of success is “the number of hits”.
How many people read the site/blog?
How many unique visitors
How many page hits?
For those operating commercial websites and blogs these numbers are vital: they drive how much they can charge for advertising.
In this respect the model is no different from the more traditional forms of media.
This brings me to the issue of Andrew Bolt’s blog.
Stoking the fires of controversy
Andrew Bolts blog is huge… it’s a monster in terms of “hits”. Thus in turn it is a money-maker for the Herald Sun – and by extension News Corporation.
I’ve noted over the past few weeks how the printed version of the Herald Sun has been directing readers to “give Andrew a piece of your mind” and “join the debate”.
The HUN wants you to be outraged and go (right now!) to Andrews’s blog and vent!
Upset by the Bolta!
Carn then, come give it too him on the blog!
For some time I’ve been musing on the issue of Bolt’s blog and the nonsense he publishes.
It is pointless debating Bolt, or even critiquing him.
So let’s ignore him…
Actually, les actively boycott his blog.
Drive down the hits.
I’ve come to the conclusion what Andrew believes about climate change is irrelevant.
As consumers of internet media, we can actually have an impact.
It is our clicks that count.
The editors of the HUN won’t rein him in because he delivers them so many hits and readers. Bolt has licensed to say what he pleases.
He reveals in the limelight, soaking up the adulation and criticisms.
His power in the media is driven by the controversy he generates.
But there is only one thing Andrew – indeed any fame whore – fears.
The Andrew Bolt Blog Boycott
Refrain from visiting Andrew Bolt’s blog
Spread the word via email, Facebook,Twitter and social media
Suggest others begin their personal boycott