WARNING: IMAGES MAY DISTURB
In an age when most people are sensitive to acts of terrorism and the safety of children, I’m stunned the makers behind the “10:10 No Pressure” video would combine these two concepts in order to raise awareness about climate change.
The video was intended to raise people’s awareness about 10:10 and it’s worthy goal of asking people to reduce their individual CO2 emissions.
However, the video “punishes” those indifferent to acting on climate change by blowing them up.
This includes children.
Seriously, blowing up kids?
Denier blogs, websites and the online columns of sceptical journalists are alight with outrage (either real or feigned) about “eco-terrorists”, their code word for environmentalists.
Sceptical UK journalist James Delingpole:
What’s fascinating, reading this kind of thing, is seeing just how far removed from reality the green movement has gone. Kyoto is dead. Copenhagen was a flop. Cancun is going to make a mockery of all those green dreams about global carbon emissions legislation. And how do the environmentalists respond?
By force of argument?
By presenting new evidence which supports their cause?
By threatening to blow up anyone who disagrees with them.
And not just that: they believe this is actually an entirely reasonable and rather amusing position to adopt.
This isn’t, of course, the first time green propagandists have inadvertently revealed the murderous misanthropy which lurks behind their cloak of ecological righteousness.
Jo Nova over at her blog:
10:10 produced a star studded sicko fantasy of what their real Christmas gift wish is for the world. When you can’t convince people with reason, mark anyone who disagrees, blow up their children.
Their true nature is so on display… softly, softly, quietly under the guise of “nice”: trick them, decieve them, say “No Pressure”, and then be judge, jury and executioner in gratuitous orgasmic revenge: press a button and see exploding blood and guts splat on the wall.
The sore losers are soooooo frustrated.
Spot the difference with green terrorism and Islamic Extremists. At least the jihadi’s are not pretending to hide their greedy egotistical self-interest by pretending to “care” about the planet.
Andrew Bolt chimes in with claims about “eco-fascisism” and links the 10:10 video with Osama Bin Laden:
It took barely a day to shame tjhe [sic] eco-fascist 10:10 campaign, partially funded by taxpayers of course, to scrap what’s surely the vilest and most threatening global warming “awareness” campaign yet…
…Meet the latest warming alarmist, who doesn’t stop at merely threatening people to get his way:
OSAMA bin Laden expressed concern about global climate change and flooding in Pakistan in a reported audio recording that hit the internet on Friday.
‘’The number of victims caused by climate change is very big … bigger than the victims of wars,” said the voice, whose authenticity could not be immediately verified and was made available by SITE Intelligence Group.
There’s something about the green cause that really appeals to this man.”
I’d note that James Delingpole also links Bin Laden with the 10:10 video, as does Jo Nova.
They are all spreading the same “meme”: that environmentalism is akin to terrorism.
They’ve been pushing this link for years…
And then someone goes and makes a video about blowing up children….
Video taken down, but it will live forever in the minds of the denial movement
The video has been taken down from the 10:10 site, and the organisers have issued an apology:
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Franny, Lizzie, Eugenie and the whole 10:10 team
At the very least 10:10 realised their mistake. However this thing will live on the internet forever, and will be used again and again as propaganda by the denial movement.
Memo to activists and communications people: watch the deniers
“The Road”, brilliant but hard for any parent to watch
My only advice to people trying to create PR campaigns or raise awareness is spend a bit of time analysing how the denial movement will distort your messages and twist their meaning.
This is what they are paid to do.
They do nothing else except wage a PR war.
One of the major criticism’s of the environmental movement – especially beloved by the deniers – is supposed indifference to human well being.
To release a video in which children are blown up as a form of punishment is not simply poor taste. It gives the denial movement ammunition, playing up to their campaign to link environmentalism with terrorism.
If environmentalists are trying to breach the wall of indifference about climate change, your starting point should be the diffusion of the criticism that they are indifferent to human flourishing.
Blowing up children will not achieve that goal.
Not funny. Period.
I love dark humor.
The creator of this video was behind the hilarious Black Adder series, and the 10:10 video is reflective of that strain of humor. I also get that this was designed for the YouTube age, to go viral and thus raise awareness. I get it was meant to be a little “risky.
But to be frank, I did not find it funny.
As a father, I find any depictions of harm to children disturbing.
For many people, harm to animals in a film is more disturbing than watching thousands die by alien invasion, tidal waves or nuclear war. The same rule applies to children which is why even brilliant films such as “The Road” are so emotionally grueling.
Videos such as this are intended for a mass audience, most of whom do not want to see children, puppies and small kittens harmed.
I’m not saying film makers should play it safe.
However, they should be alert to the virtual “war” going on between those hoping to prompt action on climate change and those hoping to delay action.
In this war the weapons are words, blogs, YouTube videos and Twitter.
In this “war” symbolism matters.
Dead children are an awful, dreadful symbol to link to your cause.